Evaluation: Question 4

Tabby Monkhouse 
Question 4

Who would be the audience for my media product?

Demographic

People who I think would buy magazine would be optimistic, ambitious, unique individuals that symbolise the genre itself.

I wanted to have a wide age range from 16-60. I wanted this as I thought that the magazine would have been a way to connect to the younger generation, making the genre more popular. I also made it appeal to the older generation so that it will keep them informed about upcoming shows as well as interest facts.

The Socio-Economic Grouping
for my magazine

I imagined that the level of income that people who buy this magazine would have an income level would be reasonably high. I think this as people who are interested in Opera have quite luxurious lifestyles. For examples, the Operas alone are quite expensive, as well as the dress code to see an Opera is very elegant and sophisticated. The socio-economic grouping therefore I think would be a range of A-C1. I think this as this is the highest level of income of people in the economy. These people in this socio-economic grouping have occupations that range from professional careers to skilled workers.

The dress code for Opera's
according to Opera Atlanta.

Psychographic 

For my magazine, i think the audience would have different lifestyles than others. I think this as Operatic music is very different to any other genre. However I also think that the lifestyle that the audience of my magazine would lead would be very luxurious as the back ground of Opera and how it is presented gives me the impression of that people that would read my magazine would have deluxe lifestyles. I think that the readers of this magazine would be a bit tame and keep to them; the readers of this magazine would obey by tradition as Opera goes back over a number of decades.